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Writer's pictureAmy Panton

The Mad Pride Movement in Canada: A Rich History and Ongoing Journey

Updated: Aug 12

As I reflect on my experiences teaching Mad Studies at Emmanuel College over the past five years, (and soon to be at King's College in London Ontario!), I'm struck by a consistent theme: the transformative power of learning about the Mad Pride movement in Canada. Each semester, as we delve into this rich history, I witness a familiar spark ignite in my students' eyes – a mix of revelation, empowerment, and eager curiosity. I vividly recall a class discussion from a couple of years ago that left a lasting impression. A student raised her hand and shared how learning about Mad Pride had transformed her understanding of her own experiences with the mental health system. "I never knew there was a whole movement of people who thought like me," she said, "How can I get involved?"


It is moments like these that remind me why teaching Mad Studies is so crucial. Not only does it shed light on an often-overlooked part of Canadian history, but it also empowers students to see themselves as potential agents of change in the ongoing journey of Mad Pride. This enthusiasm from my students continually reinforces the importance of understanding and sharing the rich history of the Mad Pride movement in Canada. It's a history that challenges societal stigma, reclaims identity, and pushes for meaningful change in how we approach mental health.


The Mad Pride movement, a grassroots effort to reclaim the term "mad" and challenge societal stigma around mental health, has a rich and complex history with strong Canadian roots. This post explores the origins, development, and ongoing impact of the Mad Pride movement in Canada, highlighting its significance in the broader context of disability rights and mental health advocacy.


Canadian Origins of Mad Pride

While the psychiatric survivors movement began in the 1960s and 1970s across North America and Europe, Canada played a pivotal role in the birth of what would become known as Mad Pride. In the early 1990s, Toronto became the epicenter of a new wave of mental health activism. The term "Mad Pride" was first used in 1993 in Toronto, when psychiatric survivor activists reclaimed the word "mad" in a similar vein to how the LGBTQ+ community reclaimed the word "queer." This linguistic reclamation was a crucial moment in the movement's history, signaling a shift from shame to pride in mad identity.


The First Mad Pride Events in Canada

The world's first Mad Pride event was held in Toronto in 1993. Activists organized a bed push, where they pushed hospital beds through the streets to symbolize the "dumping" of patients from closing psychiatric hospitals. This powerful visual demonstration drew attention to the challenges faced by individuals leaving institutional care and entering communities often unprepared to support them.[1] Following this inaugural event, Toronto continued to be a hub for Mad Pride activities. Annual events were organized, including arts festivals, film screenings, mad cultural nights, and conferences. These events served to celebrate mad culture, challenge stigma, and provide spaces for mad-identified individuals to share their experiences and perspectives.


Key Canadian Figures and Organizations

Several Canadian individuals and organizations have been instrumental in shaping the Mad Pride movement including:


1. David Reville: A former Ontario MPP and psychiatric survivor, Reville has been a prominent advocate for mad rights in Canada. He later developed the Mad People's History course at Ryerson University (now Toronto Metropolitan University), one of the first of its kind globally.[2]


2. Geoffrey Reaume: A historian and professor at York University, Reaume has contributed significantly to mad studies in Canada. His work on the history of psychiatric survivors has been influential in the movement.[3]


3. Bonnie Burstow: A feminist, antipsychiatry activist, and former professor at the Ontario Institute for Studies in Education, University of Toronto. Burstow was a prolific writer and advocate who significantly contributed to the development of mad studies in Canada. Her work challenged mainstream psychiatric practices and promoted alternative approaches to understanding and addressing mental distress.[4]


4. Psychiatric Survivor Archives of Toronto (PSAT): Founded in 2001, PSAT preserves the history of people who have experienced the psychiatric system, playing a crucial role in maintaining the movement's historical record.


5. Mad Canada Network: This national network connects mad-identified individuals and groups across Canada, facilitating collaboration and information sharing.


Canadian Contributions to Mad Studies

Canada has been at the forefront of developing mad studies as an academic field. In 2008, Ryerson University (now Toronto Metropolitan University) launched its Mad People's History course, one of the first academic courses globally to center the perspectives of psychiatric survivors.


The publication of "Mad Matters: A Critical Reader in Canadian Mad Studies" in 2013 was a landmark moment. Edited by Brenda A. LeFrançois, Robert Menzies, and Geoffrey Reaume, this book brought together diverse Canadian voices in mad studies and helped establish the field's academic legitimacy.[5]


Intersection with Indigenous Mental Health Advocacy

In the Canadian context, the Mad Pride movement has increasingly recognized the need to address the unique mental health challenges faced by Indigenous communities. This includes acknowledging the ongoing impacts of colonization, intergenerational trauma, and the importance of Indigenous healing practices.


Dr. Renee Linklater's work has been particularly influential in this area. Her book, "Decolonizing Trauma Work: Indigenous Stories and Strategies," explores Indigenous experiences of healing from trauma and mental health challenges. Linklater emphasizes the importance of Indigenous knowledge and healing practices in addressing mental health issues, advocating for approaches that are culturally relevant and respectful of Indigenous worldviews.[6] Linklater's work highlights the need for the Mad Pride movement to engage with Indigenous perspectives on mental health and healing. This includes recognizing the impact of colonial violence on Indigenous mental health and the importance of land-based healing practices, traditional ceremonies, and community-based approaches to wellness.


Organizations like the National Network for Aboriginal Mental Health Research have also worked to bridge the gap between Indigenous perspectives on mental health and the broader Mad Pride movement, promoting research and practices that are culturally safe and relevant for Indigenous communities.


Policy Impact in Canada

The Mad Pride movement has influenced mental health policy in Canada. Advocates have pushed for:


1. Greater emphasis on peer support in mental health services

2. Increased service user involvement in mental health research and policy-making

3. Challenges to coercive psychiatric practices, including advocating for changes to involuntary treatment laws


The movement has also contributed to the development of recovery-oriented approaches in Canadian mental health services, emphasizing personal agency and social inclusion rather than solely focusing on symptom reduction.


Ongoing Challenges and Future Directions

Despite its successes, the Mad Pride movement in Canada continues to face challenges. These include:


1. Ensuring diversity and inclusivity within the movement, particularly regarding race, class, and gender

2. Navigating relationships with traditional mental health services and the pharmaceutical industry

3. Addressing regional disparities in mental health support and Mad Pride activism across Canada


Looking forward, Canadian Mad Pride activists are increasingly engaging with broader social justice movements, recognizing the intersections between mad rights and issues like racial justice, LGBTQ+ rights, and economic equality.


Conclusion: The Ongoing Journey of Mad Pride in Canada

The history of the Mad Pride movement in Canada is a testament to the power of grassroots organizing and the importance of reclaiming narratives around mental health. From its origins in Toronto to its influence on national policy and global mad studies, Canadian Mad Pride has played a crucial role in challenging societal perceptions of madness and advocating for the rights and dignity of mad-identified individuals. As Canada continues to grapple with mental health challenges on both individual and societal levels, the insights and principles of the Mad Pride movement remain deeply relevant. Understanding this history provides a deeper appreciation of the complex landscape of mental health advocacy in Canada and the ongoing work to create a society that values and celebrates all forms of human diversity.


[1]: Don Weitz, "Psychiatric Survivor Pride Day: Community Organizing of Psychiatric Survivors in Toronto," in Mad Matters: A Critical Reader in Canadian Mad Studies, ed. Brenda A. LeFrançois, Robert Menzies, and Geoffrey Reaume (Toronto: Canadian Scholars' Press, 2013), 105-117.


[2]: David Reville, "Reflections on the Twentieth Anniversary of Ryerson's School of Disability Studies," in Untold Stories: A Canadian Disability History Reader, ed. Nancy Hansen, Roy Hanes, and Diane Driedger (Toronto: Canadian Scholars' Press, 2018), 375-384.


[3]: Geoffrey Reaume, Remembrance of Patients Past: Patient Life at the Toronto Hospital for the Insane, 1870-1940 (Toronto: University of Toronto Press, 2000).


[4]: Bonnie Burstow, "A Rose by Any Other Name: Naming and the Battle against Psychiatry," in Mad Matters: A Critical Reader in Canadian Mad Studies, ed. Brenda A. LeFrançois, Robert Menzies, and Geoffrey Reaume (Toronto: Canadian Scholars' Press, 2013), 79-90.


[5]: Brenda A. LeFrançois, Robert Menzies, and Geoffrey Reaume, eds., Mad Matters: A Critical Reader in Canadian Mad Studies (Toronto: Canadian Scholars' Press, 2013).


[6]: Renee Linklater, Decolonizing Trauma Work: Indigenous Stories and Strategies (Halifax: Fernwood Publishing, 2014).

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